News on the Central Coast

2017 Fiesta Poster and Pin unveiled at La Primavera

June 02, 2017

SANTA BARBARA – On a perfect spring evening and at a lively La Primavera celebration transformed into an “Evening in Spain”, this year’s Fiesta La Presidente Rhonda Ledson Henderson unveiled the 2017 Fiesta Poster and Pin before a throng of local dignitaries, community leaders and supporters of Old Spanish Days Fiesta.

To illustrate by this year’s Fiesta theme, Unity through Community, La Presidente Henderson chose an original artwork by Nicholas S. Firfires, “Gathering for Fiesta”, as the focal highlight of this year’s Fiesta Poster. Working with artistic director Jon Patrick Hyde, La Presidente Henderson spent months looking through local historical archives, museum collections and other sources to find the inspirational image for this year’s poster.

For the 2017 Fiesta pin, La Presidente Henderson chose an elegant rose as the center highlight, surrounded by a stunning red border.

“Roses are such important elements of our Fiestas,” she said, “as ladies both young and old frequently add a rose to their hair to round out their Fiesta outfits. And to me the rose is also a special way to honor our Fiesta Flower Girls, the official ambassadors of Old Spanish Days Fiesta, a fabulous program I had the privilege of chairing for many years.”

Old Spanish Days Fiesta is one of the country’s largest regional festivals, and has been an important historic and economic element of the Santa Barbara community since 1924. A complete listing of 2017 Fiesta events can be found on the official Old Spanish Days web site,

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